Baeli
A label by Anuradha Khurana, that celebrates timeless elegance & comfort for the modern woman.
Services
Brand Architecture, Brand Visual Identity, Social Media
Client
Baeli by Anu
Website
Challenge
We set out to translate the founder’s delicate styling sensibility and the brand’s luxury positioning into a cohesive name and visual identity
As a women’s wear label, the brand needed to feel feminine, refined, and sophisticated while still standing strong as a premium fashion brand. The name and logo therefore had to subtly communicate elegance and delicateness, which led to a floral-inspired direction that reflects both the founder’s aesthetic and the brand’s identity.
